Not only for Kids: Garbage Pail Kids & Political Satire

The effects of the Garbage Pail Kids marketing campaign are still evident in Israeli popular culture. A notable example is the use of the Hebrew phrase Havurat HaZevel in political discourse, where it has become a derogatory metaphor to cast certain groups or individuals in a negative light. Their visual and textual elements also became a vehicle for political satire, widely adopted by caricaturists in Israeli daily press.

Havurat HaZevel, Aggressive Marketing Ltd and Topps Chewing Gum, Inc., Artworks by John Pound. From the private collection of Dr. Ido Noy, Jerusalem.

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